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Home/Services/US Trademark Registration
Brand Protection

US trademark registration for ecommerce sellers

Your brand is the asset everything else hangs on. ZAXIUS handles your US trademark end-to-end — clearance search, USPTO filing, and office-action responses — so you can lock down your name, enter Amazon Brand Registry, and shut out copycats and listing hijackers.

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What our trademark service covers

  • Clearance (knockout) search — we search USPTO records before you spend a dollar on filing, so you don’t file a mark that was dead on arrival.
  • Application drafting — correct classes, correct specimens. These are the two places DIY filings die.
  • USPTO filing & docketing — we file, then track every deadline so nothing expires on your watch.
  • Office-action responses — most applications draw at least one refusal or clarification request. We answer it properly.
  • Registration & maintenance calendar — your mark, your renewal dates, no lapses.

Why ecommerce sellers file: Amazon Brand Registry

A registered US trademark is the key to Amazon Brand Registry. Brand Registry unlocks A+ Content, Brand Analytics, and Vine — but the reason sellers actually file is enforcement: real tools against hijackers, including the ability to report violations and get counterfeit listings removed. Without a registered mark, you’re filing complaints from the sidelines.

The US trademark timeline, honestly

Filing to registration typically takes 8–12 months: examination, publication for opposition, then registration — each stage on its own clock, and the USPTO doesn’t hurry for anyone. File early. The sellers who wait until a hijacker appears are the ones who learn what “8–12 months” feels like. Your Brand Registry application goes in once the mark registers.

The filing mistakes that cost sellers their application

Wrong classes — filing in one class when you sell in three. Weak specimens — a mockup instead of proof of use in commerce. Descriptive names — the USPTO won’t register generic terms. And DIY office-action responses that make a fixable refusal worse. We see all four every month; the clearance search alone saves most clients from the expensive ones.

Frequently asked questions

How much does US trademark registration cost?
Two parts: the USPTO filing fee, charged per class of goods, plus professional fees for the search, drafting, and office-action handling. A single-class filing for a typical ecommerce brand is the common case; multi-category brands file in more classes. Book a free call and we’ll quote your exact situation — pricing is custom, never a surprise.
Do I need a registered trademark for Amazon Brand Registry?
Yes — Amazon requires a registered trademark for full Brand Registry enrollment; a pending application alone isn’t enough. That’s why sellers file months before they need Brand Registry tools. File the trademark when you finalize the brand name, not when the hijacker shows up.
Can a non-US resident file a US trademark?
Yes — with one catch: the USPTO requires foreign-domiciled applicants to be represented by a US-licensed attorney. Our service routes your application through qualified US counsel, so non-resident sellers file correctly the first time.
How long does US trademark registration take?
Typically 8–12 months from filing to registration, assuming no major refusals. An office action adds time but doesn’t kill the application — most are resolved with a proper response. We docket every deadline so nothing lapses.
What happens if someone opposes my trademark?
After examination, your mark publishes for 30 days during which third parties can oppose. Oppositions are rare for distinctive ecommerce brand names that cleared a proper search — which is exactly why we search before we file.

File before you need it.

Book a free call and we’ll run a knockout clearance search on your brand name and map your filing strategy — before a hijacker forces the issue.

Book a Free Call