eBay SEO · Web Story

6 eBay SEO Moves That Push Listings Up

Cassini rewards relevance and trust. Here's how to give the algorithm exactly what it wants.

01

Use all 80 title characters

Front-load the keywords buyers actually search: brand + model + key attributes + condition. Every unused character is ranking power left on the table.

02

Fill every item specific

Item specifics power eBay's filters — incomplete specifics mean invisible listings. Pick the most precise category too; miscategorized items rank nowhere.

03

Price + shipping = ranking signals

Cassini weighs total cost and delivery speed. Competitive pricing with fast, free shipping consistently outranks cheaper listings with slow, paid delivery.

04

Guard your seller metrics

Defects, late shipments, and cases drag down your whole account's visibility. Ship on time, describe accurately, and resolve issues before they become cases.

05

Convert, then promote

Cassini boosts listings that convert. Nail photos, description, and price first — then use Promoted Listings to amplify a listing that's already earning its rank.

Want the full ranking playbook?

The complete guide walks through Cassini, title formulas, and the full action plan — free on the ZAXIUS blog.

Team ZAXIUS · zaxius.com