Amazon PPC · Web Story

6 Moves That Bring Your Amazon ACoS Down

No hacks — just the structure and habits that separate profitable ad accounts from money pits.

01

Fix campaign structure first

Split auto and manual, separate branded from non-branded, and give each ASIN its own campaigns. Messy structure means messy data — and you can't optimize what you can't read.

02

Harvest what converts

Mine your auto campaigns and search-term reports weekly. Move converting queries into exact-match manual campaigns where you control the bid — that's where ACoS drops fastest.

03

Negatives: the fastest waste-cutter

Add negative keywords every week — irrelevant terms, wrong variants, competitor ASINs that never convert. Most accounts bleed 10–20% of spend on searches that were never going to buy.

04

Bid by placement, not hope

Top-of-search converts differently than product pages. Set placement multipliers deliberately, lower base bids, and let the data — not gut feel — decide where each dollar goes.

05

Your listing IS a PPC lever

ACoS = ad spend ÷ sales. Better images, a sharper title, and stronger reviews raise conversion rate — which lowers ACoS without touching a single bid. Fix the listing, then the ads.

Want the full playbook?

The complete step-by-step guide covers dayparting, the weekly ACoS routine, and listing fixes — free on the ZAXIUS blog.

Team ZAXIUS · zaxius.com